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It might make it proven, but it also may have inspired a newer lure that’s more popular or catches more fish.

The point is: Longevity alone doesn’t make something the best. If a company used cutting-edge technology to create a lure that was truly revolutionary, it deserved a spot. If a company improved upon an old design in a meaningful way, it could make the cut. To create this list, I considered many aspects of both new and old lures. There are more lure companies now than there have ever been, so, when compiling a list of the best fishing lures ever made, focusing just on classics like the Floating Minnow is a disservice. However, while there are many other lures that can be lumped in with the Floating Minnow, the sport of fishing is constantly evolving. More than 90 years later, you can still buy this fishing lure, and it’s still catching loads of fish. By the early 1960s, thanks to its inclusion in one of the best-selling issues of Time magazine in history, just about every angler in America was casting one. The Rapala Original Floating Minnow was developed in the 1930s.